Make More Profit on Your Jobs
Having a professional website will put your company in front of Internet customers, who, statistically, are better educated, earn a higher income, and are more goal-oriented.
Internet customers are more interested in value than price. When they look at your website, they want to know three basic things about your company:
1. Are you honest?
2. Are you competent?
3. Can you meet their scheduling requirements?
If they believe your company meets these requirements, they will almost always be willing to pay more than they would to a company that they did not find on the Internet – statistically from 10% to 15% more.
The average profit for an electrical job (after all material, labor, and office expenses) is 10% to 15%. So, if a customer pays your company 10% to 15% more money for the same job, you will double your profit!
Here’s an example:
| Price of job – non internet customer |
$1,000 |
| All labor, material & office expenses |
$ 850 |
| Your Profit on the job |
$ 150 |
| |
|
| Price of same job – internet customer |
$1,150 |
| All labor, material & office expenses |
$ 850 |
| Your Profit on the job |
$ 300 |
Are you taking advantage of the Internet customer by charging more? Not at all. If you are providing more value – communicating quickly, being honest, being competent, doing a quality job, and meeting their schedule – – an Internet customer will happily pay you 10% to 15% more.
One of the main jobs of your website is to pre-sell potential customers on the quality of your company. If a customer's first impression is one of quality, they will feel more comfortable with your company and, consequently, the quality of any electrical work you may do for them.
Of course, when you do the job you'll need to meet your customer's expectations by actually giving them a quality job. But if you are the type of person who is always looking for ways to improve your company (like looking at this website, for example), you're almost certainly the kind of person who wants do a good job for your customers.
And shouldn't contractors be paid more for quality jobs? Absolutely!
